The Purpose of Using Relevant Keywords

The Purpose of Using Relevant Keywords

SEO Keywords

Keywords can be anything from one word to short phrases that describe whatever the topic of the website or the website page is.  It is good to customize the keywords for each page because every page does not contain the same content.  A keyword is what you enter into the search engine before hitting enter and seeing what it pulls up.

So when someone enters “little girls ballet shoes” the search engines will return a list of web pages that are relevant to the keywords you entered.  If your website uses the exact phrase the user searched for as a keyword, part or of the phrase (“ballet shoes”) or a related phrases (e.g. “girls shoes,” “Adidas” or “ballet flats”) Google is more likely to show the user your website.

Only 2% of the total traffic to your website is from clicking on paid advertisements, even though you will always find the paid ads at the top of each search page results.  Using keywords is not only more effective than ads, but it is also more cost effective.

Contact Optimize 4 Your Seo today to ask how we can help your business rank with optimized keywords in Google or any other organic search.

Training Questions FAQ

Optimize 4 You SEO is dedicated to answering your questions regarding any of the training services we provide. From time to time we find the same questions being asked, so, we have put together an FAQ to help you decide which training package is best for you and your team.

Are your courses suitable for sole traders/freelancers?

Of course, our training has been enjoyed by sole traders, small businesses with a small team of three, NGO’s and large corporations. Our content is delivered in a way that is relevant to all delegates, including case studies and live exercises to help you understand the essential takeaways of the course.

Are you able to send me an invoice instead of booking online?

Sure, you don’t have to book online if you wish to book more than one member of your team onto one of our open courses, we can simply invoice you for the course and take care of all the booking administration for you.

Can you train my team at our offices and make the content industry specific?

We can deliver any of our courses in-house, popular ones include our Digital and Social Masterclasses, however, if you need a more interactive, hands-on workshop session, perhaps an audit on your current social media platforms, Google Analytics training, or a fresh new marketing strategy built for you with your objectives incorporated into the session, we can do this too. SocialB can deliver the training at a time and date that works around your diary and we even travel overseas!

Do you offer one on one courses?

Optimize 4 You Seo offers one on one consultancy, this can either be a training package on its own or as a post-course consultancy package. Our rates are very competitive, and you can block book sessions providing you with a cost-effective way of receiving digital marketing consultancy at a time and date that fits around your diary. The best part is we can offer this service via webinar, so you can learn on the train, at home or in-between meetings. Our trainers have a range of experience from all industries, so we can direct you to the best-suited trainer for your specific needs and goals, our training team are always dedicated to making sure you receive the most relevant service possible.

Contact Us Today for more information or to schedule a training.

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