Optimizing Your Google Shopping Campaign – Part 2

Optimizing Your Google Shopping Campaign – Part 2

Negative Keywords

This is a very critical part of optimizing your Shopping Campaigns and begins with you having a closer look at the search terms that are triggering your google shopping ads.  The search terms report shows you what keywords people searched for before they clicked on your product listing ad (PLA)

Sort the list based on cost and filter out queries that are not relevant to your business but are still costing you monies. Add these to the negative keyword list.

Next sort by impressions and again filter our irrelevant search queries that are triggering your ads and add these to the negative keyword list.

Next, have a look at the search terms that have a competitor’s name, if these are not profitable to you filter these out as well.

Lastly, look at generic keywords related to the products you sell, if these do not get you conversions or have poor click-through rates, it would be a good idea to add them to the negative keyword list as well.

Negative Keyword Google Shopping

Optimizing Your Google Shopping Campaign – Part 1

Google Shopping is a wonderful tool for merchants to sell their products and in many ways can be compared with SEO.

The same principles apply and the process is similar behind creating product titles.

With Google Shopping Campaigns, however, you don’t have the opportunity to choose what keywords your ads should use since Google will automatically match the titles in your Google Shopping feed with searches in Google and your ads will appear when appropriate.

Besides, Google will also look at your overall google shopping feed quality to determine when your ads should show by just matching search queries with your product titles.

Optimize Your Google Shopping Data Feed

Google loves frequently updated information and also you need your products to be accurate.

So each time there’s some change regarding your products like price, shipping or on the product description, update your data feed.

Equally as important is running a test data feed, which submits your information to the Google Merchant Center for troubleshooting prior to including products in the search listings.

Using Google Shopping isn’t necessarily difficult and if you’re selling products online you should be taking advantage of every opportunity to drive qualified traffic back to your product pages through the program. Some of the key product attributes you should be optimising in your feed.

Product Titles

You don’t have to use the same product title that you use on your website in your Google shopping data feed.

Retailers generally tend to go with short product titles on the website, typically 40 to 50 characters in length. Whilst this may be suitable for the website, you are losing out on valuable clicks by not making use of the Google shopping title length of 150 characters. The more information you add to the product title including keywords, the better it is for conversions and impressions.

Adding commercial intent adjectives like promotion or offer can be a way to ensure you get impressions from these very highly sought-after searches.

And this is true especially for product categories where the price means a lot and you can compete on the price, it will be efficient to include these words.

Product Descriptions

Although Google allows up to 5000 characters for product descriptions, no one is going to have the patience to read through all of that in your product listing ad. The ideal limit that most retailers look at is around 500 to 1000 character descriptions.

As mentioned earlier in this article, Google shopping can be optimized similarly to how you would SEO a website. So look at product descriptions as meta descriptions and follow similar principles while optimizing these. Again, using the right keywords is the key.

Images

Some key factors while optimizing your images for Google Shopping Ads

  • Use high-quality images
  • Do not use stock photos
  • Make sure the photo highlights your product’s best attributes and the lighting is great
  • Add Image Alt tags and Titles

Contact Us today for help promoting your Google Shopping Campaign and marketing.

The Purpose of Using Relevant Keywords

SEO Keywords

Keywords can be anything from one word to short phrases that describe whatever the topic of the website or the website page is.  It is good to customize the keywords for each page because every page does not contain the same content.  A keyword is what you enter into the search engine before hitting enter and seeing what it pulls up.

So when someone enters “little girls ballet shoes” the search engines will return a list of web pages that are relevant to the keywords you entered.  If your website uses the exact phrase the user searched for as a keyword, part or of the phrase (“ballet shoes”) or a related phrases (e.g. “girls shoes,” “Adidas” or “ballet flats”) Google is more likely to show the user your website.

Only 2% of the total traffic to your website is from clicking on paid advertisements, even though you will always find the paid ads at the top of each search page results.  Using keywords is not only more effective than ads, but it is also more cost effective.

Contact Optimize 4 Your Seo today to ask how we can help your business rank with optimized keywords in Google or any other organic search.

Training Questions FAQ

Optimize 4 You SEO is dedicated to answering your questions regarding any of the training services we provide. From time to time we find the same questions being asked, so, we have put together an FAQ to help you decide which training package is best for you and your team.

Are your courses suitable for sole traders/freelancers?

Of course, our training has been enjoyed by sole traders, small businesses with a small team of three, NGO’s and large corporations. Our content is delivered in a way that is relevant to all delegates, including case studies and live exercises to help you understand the essential takeaways of the course.

Are you able to send me an invoice instead of booking online?

Sure, you don’t have to book online if you wish to book more than one member of your team onto one of our open courses, we can simply invoice you for the course and take care of all the booking administration for you.

Can you train my team at our offices and make the content industry specific?

We can deliver any of our courses in-house, popular ones include our Digital and Social Masterclasses, however, if you need a more interactive, hands-on workshop session, perhaps an audit on your current social media platforms, Google Analytics training, or a fresh new marketing strategy built for you with your objectives incorporated into the session, we can do this too. SocialB can deliver the training at a time and date that works around your diary and we even travel overseas!

Do you offer one on one courses?

Optimize 4 You Seo offers one on one consultancy, this can either be a training package on its own or as a post-course consultancy package. Our rates are very competitive, and you can block book sessions providing you with a cost-effective way of receiving digital marketing consultancy at a time and date that fits around your diary. The best part is we can offer this service via webinar, so you can learn on the train, at home or in-between meetings. Our trainers have a range of experience from all industries, so we can direct you to the best-suited trainer for your specific needs and goals, our training team are always dedicated to making sure you receive the most relevant service possible.

Contact Us Today for more information or to schedule a training.

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Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL in or hit a bookmark.”

There are legitimate reasons why browsers shouldn’t report where they have come from. The HTTP technical spec (RFC 2616) says when traversing from an HTTPS site to an HTTP site, a browser should not report where it was. And users can set privacy settings that instruct their browsers never to report this at all.

In testing with default browser settings, we’ve found differences based on whether you perform a search at Google directly vs. in a browser’s search box, or based up which version of an operating system you are running. Getting a referrer is unreliable, which means organic traffic measurements are unreliable.

But all this has been known for some time. What hasn’t been known — and what is the bane of all SEOs fighting for budget — is that we know some percent of Direct is really Organic, but we don’t know how much. Until now.

This Article is courtesy of  https://searchengineland.com/60-direct-traffic-actually-seo-195415

Tumblr and SEO

Tumblr is like an additional blog that you can post links to your on-site blog,  articles, images, videos and more.  The purpose is to
expand your SEO reach and bring back links to your site.

Here are some of the ways it can help your SEO posted by Mark Scott  on social media today:

1.  It allows you to easily customize your domain

2. Lets you define custom urls for individual posts

3. Provides “do-follow” links in all posts

4. You can have custom HTML posts

5. Allows you to optimize Alt and Title Attributes

6. You can optimize posts with Keywords

7. Allows you to promote yourself and improves visability with reblog option.

8. Drives traffic towards your tumblr posts

9. Helps discover great content even without any followers

10. Benefits of both Facebook and WordPress

Let us know if you want to know more details about Tumblr SEO or any other SEO service,  call us at 760-443-1609 and we can talk more about this and possibly schedule a training as needed.

 

Make Sure Your Images are SEO Friendly

SEO Search Engine Optimization

If you are looking to increase your organic search traffic to your website, you need to be at the top of your SEO game. Although, people tend to overlook one very important tool, Google image search.  Image optimization is a crucial part of increasing your organic search traffic.

People using Google image search will often click on the image, which will take them back to your site where the image is hosted.  So how much potential does Google image search have to drive traffic to your website?  Some data suggests that having optimized images will result in more organic traffic through Google.

There are a few main steps to help ensure your images are fully optimized for the search engines.  Follow these steps and you will notice more clicks to your site through organic search.

Web Image OptimizationSteps for Image Optimization

  1. Choosing the Right Image.
    • Choose a Compelling, Relevant Image
    • Make Sure Your Images Are Properly Sourced
  2. Uploading the Image
    • Make Sure to Use Keywords in the Image Name
    • When You Name Images Use Hyphens, Not Underscores
    • Always Use Keywords In Your Alt Text
    • Make Sure To Pay Attention to the Image Size

If this is something that you do not want to do yourself, Optimize 4 You SEO has over 15+ years of experience in search engine optimization.

 

Why Hire a Social Media Marketing Company

Social Media Marketing San Diego

Social media isn’t just for tracking personal mile stones and having fun outside of work.  When you hear someone say they work in social media marketing you might wonder what that job entails.

Social media managing might seem like something anyone with a little extra free time could do, right? Wrong! Writing social media posts, managing social media pages and accounts, and creating social media ads is not as easy as it sounds.

Since social media is so prevalent and easily accessible now that it is a critical part of any marketing campaign.  It must be done correctly, you don’t want your social media presence to disappear because it is all too easy to post something that is all wrong for the current promotion or just wrong in general because of the timing of the post.

Social Media Marketing San DiegoEvery business should have a current social media presence.  Most potential customers are on various social media networks.  People don’t just search the internet for services they are looking for, they also search social media channels.  Most people prefer social media because it connects them directly with your business, one on one interaction is what most people are looking for.

We will help your company go to where the consumers and potential customers are online to help you expand your customer base.  Although, sometimes smaller companies and business owners can find it difficult to manage their company’s social media channels properly and run their business at the same time, that is where we come in and manage all social media.

While the exact duties may change based on industry and brand demands, the duties, tasks and responsibilities of a social media manager may include some or all of the following:

  • Set goals and plan out an extensive social media strategy
  • Develop brand awareness and build an online reputation
  • Monitor, manage and respond to online reviews
  • Curate, create, and publishing relevant, original, and high-quality content
  • Coordinate with any SEO strategies to help generate more inbound traffic
  • Design, create and manage promotions and social ad campaigns
  • Create and implement an editorial calendar to manage content
  • Promote any other blog or website content through social advertising, social posts, and more
  • Develop relevant content topics that speak to the company’s target audience
  • Participate in online advocacy efforts and look for cross-promotional opportunities
  • Build and expand community and/or influencer outreach efforts
  • Track and analyze key metrics and then tweak the strategy as needed
  • Monitor trends in social media tools, applications, channels, design and strategy, and implement the ones that are going to provide the most benefit
  • Continually educating yourself on the most effective methodologies so you can remain as effective as possible
  • Coordinate with others in the company to find the best new stories to tell
  • Develop relationships through social media platforms

Contact Us Today to Inquire about Social Media Management.