The Purpose of Using Relevant Keywords

The Purpose of Using Relevant Keywords

SEO Keywords

Keywords can be anything from one word to short phrases that describe whatever the topic of the website or the website page is.  It is good to customize the keywords for each page because every page does not contain the same content.  A keyword is what you enter into the search engine before hitting enter and seeing what it pulls up.

So when someone enters “little girls ballet shoes” the search engines will return a list of web pages that are relevant to the keywords you entered.  If your website uses the exact phrase the user searched for as a keyword, part or of the phrase (“ballet shoes”) or a related phrases (e.g. “girls shoes,” “Adidas” or “ballet flats”) Google is more likely to show the user your website.

Only 2% of the total traffic to your website is from clicking on paid advertisements, even though you will always find the paid ads at the top of each search page results.  Using keywords is not only more effective than ads, but it is also more cost effective.

Contact Optimize 4 Your Seo today to ask how we can help your business rank with optimized keywords in Google or any other organic search.