Training Questions FAQ

Training Questions FAQ

Optimize 4 You SEO is dedicated to answering your questions regarding any of the training services we provide. From time to time we find the same questions being asked, so, we have put together an FAQ to help you decide which training package is best for you and your team.

Are your courses suitable for sole traders/freelancers?

Of course, our training has been enjoyed by sole traders, small businesses with a small team of three, NGO’s and large corporations. Our content is delivered in a way that is relevant to all delegates, including case studies and live exercises to help you understand the essential takeaways of the course.

Are you able to send me an invoice instead of booking online?

Sure, you don’t have to book online if you wish to book more than one member of your team onto one of our open courses, we can simply invoice you for the course and take care of all the booking administration for you.

Can you train my team at our offices and make the content industry specific?

We can deliver any of our courses in-house, popular ones include our Digital and Social Masterclasses, however, if you need a more interactive, hands-on workshop session, perhaps an audit on your current social media platforms, Google Analytics training, or a fresh new marketing strategy built for you with your objectives incorporated into the session, we can do this too. SocialB can deliver the training at a time and date that works around your diary and we even travel overseas!

Do you offer one on one courses?

Optimize 4 You Seo offers one on one consultancy, this can either be a training package on its own or as a post-course consultancy package. Our rates are very competitive, and you can block book sessions providing you with a cost-effective way of receiving digital marketing consultancy at a time and date that fits around your diary. The best part is we can offer this service via webinar, so you can learn on the train, at home or in-between meetings. Our trainers have a range of experience from all industries, so we can direct you to the best-suited trainer for your specific needs and goals, our training team are always dedicated to making sure you receive the most relevant service possible.

Contact Us Today for more information or to schedule a training.

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Categories SEO

NAP is not an Issue with Call Tracking

In the early days of call tracking, there was a conflict with Google’s NAP requirements, which could result in poor local SEO and search rankings. However, those days are long gone.

Call tracking is beneficial to any business that receives leads from phone calls, and can actually prove valuable to your SEO strategy.

Call tracking works so you understand what it is and why it does not negatively impact SEO.

Call tracking is a method used to track the sources of your phone calls and subsequent conversions.

Without call tracking, phone leads are difficult to attribute to a singular source.

Call tracking allows marketers to:

  1. Link the number of incoming calls to the efficiency of an advertising channel.
  2. Make accurate calculations of ROI for marketing campaigns.
  3. Measure expenses for different advertisements.
  4. Optimize the marketing budget to favor more efficient marketing channels.

So how does call tracking work with SEO?

The basic idea of call tracking is to assign different phone numbers to different marketing channels, in order to discern the source of a phone call lead.

In the beginning of call tracking, marketers would put various phone numbers on their business’s website, which would conflict with Google’s requirements for NAP (which stands for Name, Address, Phone Number directory).

This conflict was the reason for the call tracking controversy. With updated technology, it is no longer an issue.

Call tracking services now offer DNI: dynamic number insertion.

DNI means that every visitor sees a different temporarily inserted phone number when accessing your website, using a website script. When the visitor makes a call, call tracking services registers the user session and discerns pertinent information about the caller.

Moreover, call tracking can be used to enhance website performance and make SEO more efficient.

Does Paying for FB Likes get you Better Rank? No

Facebook Likes ScamsYou may want to think twice before writing someone a check for Facebook likes outside of doing actual Facebook ads for likes.  Most are scams with a bunch of fake profiles.  That does you no good, and don’t you think that Google is smarter than that.

Check out this great article by Bill Hartzer so you can be clear before you spend your money.

Does Buying Facebook Likes Help Search Engines Rankings

If you ever have questions about things like this or other social media scams please call me directly at 760-44-1609  I would be happy to tell you the truth and how to actually bring success on the Internet.

Tumblr and SEO

Tumblr is like an additional blog that you can post links to your on-site blog,  articles, images, videos and more.  The purpose is to
expand your SEO reach and bring back links to your site.

Here are some of the ways it can help your SEO posted by Mark Scott  on social media today:

1.  It allows you to easily customize your domain

2. Lets you define custom urls for individual posts

3. Provides “do-follow” links in all posts

4. You can have custom HTML posts

5. Allows you to optimize Alt and Title Attributes

6. You can optimize posts with Keywords

7. Allows you to promote yourself and improves visability with reblog option.

8. Drives traffic towards your tumblr posts

9. Helps discover great content even without any followers

10. Benefits of both Facebook and WordPress

Let us know if you want to know more details about Tumblr SEO or any other SEO service,  call us at 760-443-1609 and we can talk more about this and possibly schedule a training as needed.

 

Still Waiting for Your SEO to Work

Unless you are searching for extended and exact word phrases chances are your SEO efforts are going to take time to get the results
you oh so desire! For good or bad, that is simply the name-of-the-game. If you have been performing SEO for a long time and have yet to see any real results there could be an unknown problem outside of your efforts. Here are some possibilities as to why you are not ranked #1 on Google:

* It’s still early in the game – Unless you’ve been operating a related offline business, you’re going to have to build a little bit first. Building includes focusing on less competitive search terms that are winnable, earning your reputation as an authority, growing traffic, etc. After some foundation building you’ll be able to compete against the established players from a much stronger position.
* You’re spending more at Starbucks than on your SEO – Contrary to the ads touting SEO for $99 flat, the process is going to cost some money. Full spectrum Search Engine Optimization is both time and labor intensive so plan and spend accordingly.

* You’re not using keywords that will drive traffic to your site – This usually happens by going too broad with search terms. Going too broad means that you optimizing terms which are too generic and probably too competitive to yield results. If you’re selling rear view mirrors for a Stutz Bearcat, optimizing for the search term “mirrors” isn’t going to work.

* You’ve gone too narrow – An expert that knows the spec sheet for a product backwards and forwards may assume that people are going to search for the product using spec sheet terminology. It usually doesn’t work that way.

* You’re not building inbound links – This is the part of SEO that is the most time and labor intensive. In fact, if you’re going after competitive search terms it could actually turn into a full time job if you want to start ranking for them. Link building is also an important part of the algorithms that the search engines use for their rankings, so it has to be done. If you’re not doing it, your SEO results are going to reflect it.

* You hired your nephew to do your SEO – Or, the firm you hired just isn’t cutting it. In either case, the people doing your SEO should be able to explain their work and show a progression of results. If they can’t, you may have just discovered your SEO problem.

If you’ve put in the time and money toward your SEO but aren’t seeing results, a second opinion may be in order. Call us 760-443-1609