The Purpose of Using Relevant Keywords

The Purpose of Using Relevant Keywords

SEO Keywords

Keywords can be anything from one word to short phrases that describe whatever the topic of the website or the website page is.  It is good to customize the keywords for each page because every page does not contain the same content.  A keyword is what you enter into the search engine before hitting enter and seeing what it pulls up.

So when someone enters “little girls ballet shoes” the search engines will return a list of web pages that are relevant to the keywords you entered.  If your website uses the exact phrase the user searched for as a keyword, part or of the phrase (“ballet shoes”) or a related phrases (e.g. “girls shoes,” “Adidas” or “ballet flats”) Google is more likely to show the user your website.

Only 2% of the total traffic to your website is from clicking on paid advertisements, even though you will always find the paid ads at the top of each search page results.  Using keywords is not only more effective than ads, but it is also more cost effective.

Contact Optimize 4 Your Seo today to ask how we can help your business rank with optimized keywords in Google or any other organic search.

Why Hire a Social Media Marketing Company

Social Media Marketing San Diego

Social media isn’t just for tracking personal mile stones and having fun outside of work.  When you hear someone say they work in social media marketing you might wonder what that job entails.

Social media managing might seem like something anyone with a little extra free time could do, right? Wrong! Writing social media posts, managing social media pages and accounts, and creating social media ads is not as easy as it sounds.

Since social media is so prevalent and easily accessible now that it is a critical part of any marketing campaign.  It must be done correctly, you don’t want your social media presence to disappear because it is all too easy to post something that is all wrong for the current promotion or just wrong in general because of the timing of the post.

Social Media Marketing San DiegoEvery business should have a current social media presence.  Most potential customers are on various social media networks.  People don’t just search the internet for services they are looking for, they also search social media channels.  Most people prefer social media because it connects them directly with your business, one on one interaction is what most people are looking for.

We will help your company go to where the consumers and potential customers are online to help you expand your customer base.  Although, sometimes smaller companies and business owners can find it difficult to manage their company’s social media channels properly and run their business at the same time, that is where we come in and manage all social media.

While the exact duties may change based on industry and brand demands, the duties, tasks and responsibilities of a social media manager may include some or all of the following:

  • Set goals and plan out an extensive social media strategy
  • Develop brand awareness and build an online reputation
  • Monitor, manage and respond to online reviews
  • Curate, create, and publishing relevant, original, and high-quality content
  • Coordinate with any SEO strategies to help generate more inbound traffic
  • Design, create and manage promotions and social ad campaigns
  • Create and implement an editorial calendar to manage content
  • Promote any other blog or website content through social advertising, social posts, and more
  • Develop relevant content topics that speak to the company’s target audience
  • Participate in online advocacy efforts and look for cross-promotional opportunities
  • Build and expand community and/or influencer outreach efforts
  • Track and analyze key metrics and then tweak the strategy as needed
  • Monitor trends in social media tools, applications, channels, design and strategy, and implement the ones that are going to provide the most benefit
  • Continually educating yourself on the most effective methodologies so you can remain as effective as possible
  • Coordinate with others in the company to find the best new stories to tell
  • Develop relationships through social media platforms

Contact Us Today to Inquire about Social Media Management.