Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL in or hit a bookmark.”

There are legitimate reasons why browsers shouldn’t report where they have come from. The HTTP technical spec (RFC 2616) says when traversing from an HTTPS site to an HTTP site, a browser should not report where it was. And users can set privacy settings that instruct their browsers never to report this at all.

In testing with default browser settings, we’ve found differences based on whether you perform a search at Google directly vs. in a browser’s search box, or based up which version of an operating system you are running. Getting a referrer is unreliable, which means organic traffic measurements are unreliable.

But all this has been known for some time. What hasn’t been known — and what is the bane of all SEOs fighting for budget — is that we know some percent of Direct is really Organic, but we don’t know how much. Until now.

This Article is courtesy of  https://searchengineland.com/60-direct-traffic-actually-seo-195415

The Purpose of Using Relevant Keywords

SEO Keywords

Keywords can be anything from one word to short phrases that describe whatever the topic of the website or the website page is.  It is good to customize the keywords for each page because every page does not contain the same content.  A keyword is what you enter into the search engine before hitting enter and seeing what it pulls up.

So when someone enters “little girls ballet shoes” the search engines will return a list of web pages that are relevant to the keywords you entered.  If your website uses the exact phrase the user searched for as a keyword, part or of the phrase (“ballet shoes”) or a related phrases (e.g. “girls shoes,” “Adidas” or “ballet flats”) Google is more likely to show the user your website.

Only 2% of the total traffic to your website is from clicking on paid advertisements, even though you will always find the paid ads at the top of each search page results.  Using keywords is not only more effective than ads, but it is also more cost effective.

Contact Optimize 4 Your Seo today to ask how we can help your business rank with optimized keywords in Google or any other organic search.

Make Sure Your Images are SEO Friendly

SEO Search Engine Optimization

If you are looking to increase your organic search traffic to your website, you need to be at the top of your SEO game. Although, people tend to overlook one very important tool, Google image search.  Image optimization is a crucial part of increasing your organic search traffic.

People using Google image search will often click on the image, which will take them back to your site where the image is hosted.  So how much potential does Google image search have to drive traffic to your website?  Some data suggests that having optimized images will result in more organic traffic through Google.

There are a few main steps to help ensure your images are fully optimized for the search engines.  Follow these steps and you will notice more clicks to your site through organic search.

Web Image OptimizationSteps for Image Optimization

  1. Choosing the Right Image.
    • Choose a Compelling, Relevant Image
    • Make Sure Your Images Are Properly Sourced
  2. Uploading the Image
    • Make Sure to Use Keywords in the Image Name
    • When You Name Images Use Hyphens, Not Underscores
    • Always Use Keywords In Your Alt Text
    • Make Sure To Pay Attention to the Image Size

If this is something that you do not want to do yourself, Optimize 4 You SEO has over 15+ years of experience in search engine optimization.

 

Why Hire a Social Media Marketing Company

Social Media Marketing San Diego

Social media isn’t just for tracking personal mile stones and having fun outside of work.  When you hear someone say they work in social media marketing you might wonder what that job entails.

Social media managing might seem like something anyone with a little extra free time could do, right? Wrong! Writing social media posts, managing social media pages and accounts, and creating social media ads is not as easy as it sounds.

Since social media is so prevalent and easily accessible now that it is a critical part of any marketing campaign.  It must be done correctly, you don’t want your social media presence to disappear because it is all too easy to post something that is all wrong for the current promotion or just wrong in general because of the timing of the post.

Social Media Marketing San DiegoEvery business should have a current social media presence.  Most potential customers are on various social media networks.  People don’t just search the internet for services they are looking for, they also search social media channels.  Most people prefer social media because it connects them directly with your business, one on one interaction is what most people are looking for.

We will help your company go to where the consumers and potential customers are online to help you expand your customer base.  Although, sometimes smaller companies and business owners can find it difficult to manage their company’s social media channels properly and run their business at the same time, that is where we come in and manage all social media.

While the exact duties may change based on industry and brand demands, the duties, tasks and responsibilities of a social media manager may include some or all of the following:

  • Set goals and plan out an extensive social media strategy
  • Develop brand awareness and build an online reputation
  • Monitor, manage and respond to online reviews
  • Curate, create, and publishing relevant, original, and high-quality content
  • Coordinate with any SEO strategies to help generate more inbound traffic
  • Design, create and manage promotions and social ad campaigns
  • Create and implement an editorial calendar to manage content
  • Promote any other blog or website content through social advertising, social posts, and more
  • Develop relevant content topics that speak to the company’s target audience
  • Participate in online advocacy efforts and look for cross-promotional opportunities
  • Build and expand community and/or influencer outreach efforts
  • Track and analyze key metrics and then tweak the strategy as needed
  • Monitor trends in social media tools, applications, channels, design and strategy, and implement the ones that are going to provide the most benefit
  • Continually educating yourself on the most effective methodologies so you can remain as effective as possible
  • Coordinate with others in the company to find the best new stories to tell
  • Develop relationships through social media platforms

Contact Us Today to Inquire about Social Media Management.

NAP is not an Issue with Call Tracking

In the early days of call tracking, there was a conflict with Google’s NAP requirements, which could result in poor local SEO and search rankings. However, those days are long gone.

Call tracking is beneficial to any business that receives leads from phone calls, and can actually prove valuable to your SEO strategy.

Call tracking works so you understand what it is and why it does not negatively impact SEO.

Call tracking is a method used to track the sources of your phone calls and subsequent conversions.

Without call tracking, phone leads are difficult to attribute to a singular source.

Call tracking allows marketers to:

  1. Link the number of incoming calls to the efficiency of an advertising channel.
  2. Make accurate calculations of ROI for marketing campaigns.
  3. Measure expenses for different advertisements.
  4. Optimize the marketing budget to favor more efficient marketing channels.

So how does call tracking work with SEO?

The basic idea of call tracking is to assign different phone numbers to different marketing channels, in order to discern the source of a phone call lead.

In the beginning of call tracking, marketers would put various phone numbers on their business’s website, which would conflict with Google’s requirements for NAP (which stands for Name, Address, Phone Number directory).

This conflict was the reason for the call tracking controversy. With updated technology, it is no longer an issue.

Call tracking services now offer DNI: dynamic number insertion.

DNI means that every visitor sees a different temporarily inserted phone number when accessing your website, using a website script. When the visitor makes a call, call tracking services registers the user session and discerns pertinent information about the caller.

Moreover, call tracking can be used to enhance website performance and make SEO more efficient.

Does Paying for FB Likes get you Better Rank? No

Facebook Likes ScamsYou may want to think twice before writing someone a check for Facebook likes outside of doing actual Facebook ads for likes.  Most are scams with a bunch of fake profiles.  That does you no good, and don’t you think that Google is smarter than that.

Check out this great article by Bill Hartzer so you can be clear before you spend your money.

Does Buying Facebook Likes Help Search Engines Rankings

If you ever have questions about things like this or other social media scams please call me directly at 760-44-1609  I would be happy to tell you the truth and how to actually bring success on the Internet.

Tumblr and SEO

Tumblr is like an additional blog that you can post links to your on-site blog,  articles, images, videos and more.  The purpose is to
expand your SEO reach and bring back links to your site.

Here are some of the ways it can help your SEO posted by Mark Scott  on social media today:

1.  It allows you to easily customize your domain

2. Lets you define custom urls for individual posts

3. Provides “do-follow” links in all posts

4. You can have custom HTML posts

5. Allows you to optimize Alt and Title Attributes

6. You can optimize posts with Keywords

7. Allows you to promote yourself and improves visability with reblog option.

8. Drives traffic towards your tumblr posts

9. Helps discover great content even without any followers

10. Benefits of both Facebook and WordPress

Let us know if you want to know more details about Tumblr SEO or any other SEO service,  call us at 760-443-1609 and we can talk more about this and possibly schedule a training as needed.

 

Still Waiting for Your SEO to Work

Unless you are searching for extended and exact word phrases chances are your SEO efforts are going to take time to get the results
you oh so desire! For good or bad, that is simply the name-of-the-game. If you have been performing SEO for a long time and have yet to see any real results there could be an unknown problem outside of your efforts. Here are some possibilities as to why you are not ranked #1 on Google:

* It’s still early in the game – Unless you’ve been operating a related offline business, you’re going to have to build a little bit first. Building includes focusing on less competitive search terms that are winnable, earning your reputation as an authority, growing traffic, etc. After some foundation building you’ll be able to compete against the established players from a much stronger position.
* You’re spending more at Starbucks than on your SEO – Contrary to the ads touting SEO for $99 flat, the process is going to cost some money. Full spectrum Search Engine Optimization is both time and labor intensive so plan and spend accordingly.

* You’re not using keywords that will drive traffic to your site – This usually happens by going too broad with search terms. Going too broad means that you optimizing terms which are too generic and probably too competitive to yield results. If you’re selling rear view mirrors for a Stutz Bearcat, optimizing for the search term “mirrors” isn’t going to work.

* You’ve gone too narrow – An expert that knows the spec sheet for a product backwards and forwards may assume that people are going to search for the product using spec sheet terminology. It usually doesn’t work that way.

* You’re not building inbound links – This is the part of SEO that is the most time and labor intensive. In fact, if you’re going after competitive search terms it could actually turn into a full time job if you want to start ranking for them. Link building is also an important part of the algorithms that the search engines use for their rankings, so it has to be done. If you’re not doing it, your SEO results are going to reflect it.

* You hired your nephew to do your SEO – Or, the firm you hired just isn’t cutting it. In either case, the people doing your SEO should be able to explain their work and show a progression of results. If they can’t, you may have just discovered your SEO problem.

If you’ve put in the time and money toward your SEO but aren’t seeing results, a second opinion may be in order. Call us 760-443-1609